An Informational Guide: How To Code Flawless Html Email Templates Design

An Informational Guide: How To Code Flawless Html Email Templates Design

Anyone can easily use the HTML email template in place of your plain text emails as it has a pre-built email which you often used for email promotions. By using newsletter HTML template and HTML email templates design, you can be quickly created, draft and send emails in fresh formats without any trouble.

The coding part is the foremost part which needs to be finished precisely and also with the guidance of email template designing professionals. Now, you know how HTML coding is important when it comes to creating an HTML email template design which provides email marketing demands.

Many business/website owners think that building HTML website and HTML email is the same. But, they don't know the reality that creating HTML email is totally different from comprising a web page. It is challenging for professional needs to focus on email client's compatibility as all email clients won't give the same kind of support for all email.

Therefore, when you decide to build an HTML email template design for your email promotion campaign, follow the below-mentioned point. This will help you to take your campaign to success path.

Some of the useful tips for HTML email coding

Selecting the correct tools for coding

The main aim is to design and code HTML email is to select the appropriate tools for the task. One can use the popular web editor “Dreamweaver” which offer great use for developing the best email templates. But, there is no guarantee that the designs built with this tool are always optimized for email. So for your job, you can use the following plain text editors:

  • CoffeeCup
  • TextMate
  • Coda

Table usage for layouts

If you need your email templates should be neat and responsive, then table structure layout usage is the best choice. Most of the email clients do not support the CSS properly, which compel to code in usual ways. To create a flawless web layout, you must be very sure to nest tables and close all the open tags. By using table layouts allow evading display adversity which is mandatory for an email template. You can avoid the following:

  • Floats
  • Clears
  • CSS Positioning

Control inline CSS

You can style your email templates by using a conversion tool. Ensure that you are creating your style simple. Gmail is one of the email clients that does not provide any support external or embedded CSS. Though, many email clients provide auspicious support for the CSS format styles. So, you need to be careful while coding any email or newsletter HTML template.

  • You can use safe styles like font-family, font-size, font-style, font-weight, color, padding & border. These give perfect support to all email clients.
  • Styles such as background-position, margin, line-height and background-image only possess limited support, hence you must be careful while using these styles.
  • You can avoid the styles like float, clear, position, list-style-image and z-index completely.
  • To enhance the responsiveness of emails, one can also eliminate shorthand HTML. For example: specify each CSS property separately rather combining them and use full six digits for HEX color codes.

Appropriate link styles

You can simply integrate links with your email templates. To provide them style, you can use the mouse-hover and mouse-over effects to the links. Anyhow, these effects may not completely offer support to some email clients, therefore, include these by ensuring that your design doesn't base on it. You can use below-mentioned codes:

  • You can use the tag with your selected link color.
  • You can also a .yshortcuts class to the tag of your email template.

Proper coding of images

Many email clients block pictures/images embedded in the email template. The truth is, readers are able to see only some pictures because these images are automatically turned off by the email clients. Hence, if you like to embed images with your HTML email template design, then ensure that don't use images that are heavy to execute. You can use the following methods to add images for better outputs:

  • Export images in JPEG, JPG or GIF formats only.
  • Use alt attributes.
  • Make the border attributes to zero.
  • Height and width attributes are adjusted by using tags.
  • Never forget to insert the code style=”display:block;” along with the images to eliminate gaps in the image.
  • Remove giving or add the relative references rather try to add the absolute references.


It is advisable to use the given coding methods that can give an appealing look, feel and high-quality of the email templates. Along with carrying out email designing depends on the above-mentioned points, you can also add fancy stuff to ensure your emails strong. Moreover, you try to know more about your users because this can help you to a great extent and give 100% reader satisfaction. Before delivering the product to the clients you must test the email templates in various browsers and on different email platforms. If you have queries or doubts about the blog then feel free to contact us, we are here to help you at any time.


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