Every business owners desire for faster loading websites and blogs be it users, developers, bloggers or brands. Because of web pages with heavy elements such as high-resolution images, social media buttons, slides, advertisements, embedded elements and much more, web pages load slowly in web browsers causing UX and SEO ranking negatively.
For professionals who need to ensure their pages contain all the necessary elements, yet load faster, lazy loading comes to the rescue. You can implement the lazy loading function across your complete business site with ease without worry about damaging your website’s content, functionality, design or SEO.
The Lazy loading lets delayed component loading by allowing experts decide what components they don't want to load as default components. These non-default components load only when they are needed. Accepting the initialization of objects it loads them only when they are requested.
The Lazy loading objects such as iframes, images, etc., only when they are in, the web browser viewpoint size enables speeds up the web page load time. For example, if you have an image heavy page that has 10 images above the fold only those images will load and the remaining images on the web page will load only when the visitor scrolls down to the web page. This will empower the web page load faster as all images won’t load by default.
The lazy loading alone cannot earn your website a better SEO ranking so don't expect that. Yes, it will support better SEO rankings because it enhances web page load speed, but you would also require original SEO ready content to give rankings a strong support. And also, the lazy loading is applied on few elements, if the elements, it is not applied on load slowly and the overall website performance is not up to the mark by way of search engine standards, lazy loading alone won’t save you. This is no new disclosure that Google likes sites that load faster, so this is where lazy loading can help you with SEO that also only with the elements you apply it on. But as you know, any enhancement is big when it comes to SERP displays, so apply lazy loading and club it with good content and well-built site components to derive optimum results.
But there is one disadvantage when it comes to using lazy loading of images, as the src attribute in the tag remains empty Google can't index your images for image search and this can be a drawback for your SEO. Anyhow, there are few methods to overcome this shortcoming.
Following are some Lazy Loading Plug-ins,
The BttrLazy Loading is a jQuery based plug-in that enables you too lazy load pictures and has various versions of an image for four different screen sizes.
The BJ Lazy Load plug-in substitutes all your post thumbnails, avatar images, post images and content, iframes with a placeholder and loads the web content because it gets close to enter the web browser window when the user scrolls the web page. It also works with text widgets.
The LaziestLoader is a jQuery based plug-in to intelligently lazy load pictures and other elements. Speed up web page loading time by delaying to load pictures and other web elements until they enter or about to enter the viewport. You can define a single image source or a range of source pictures for responsive apps. Moreover, the source can dynamically change on web browser resize.
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