How To Optimize Your WordPress Website?

How To Optimize Your WordPress Website?

More than 80% of the websites are built on WordPress as per the present web scenario. When a business site is launched, the optimization of the business website becomes a crucial consideration for web professionals.

How successful your website will depend on the time your business website took when opening it. The websites that loads slowly, often make the users increase the stay time as they might click back button on your website loads fully.

In addition, the website performance is another important criteria which affect the website ranking in the search engines. To solve these issues, you may require optimizing your business site.

Though, a business site built on WordPress platform is Search Engine Optimization(SEO) effective for WP development that includes search engines like Google, Bing, Yahoo, etc., WordPress consists of such functions and features that enable the search engine robots to crawl your website and gather details it requires to include your website in its database. So, optimization of a website becomes mandatory for every business if they interested to grow their business and earn maximum profits & benefits.

Following are the ways to optimize your WordPress website:

Use of Content Delivery Network (CDN)

Each and every WP site is hosted in a data center anywhere around the globe. If your website’s audience location is away from the data center, then it will automatically improve your site's webpage loading time. But Content Delivery Network (CDN) solves this problem by using a huge number of data centers around the worldwide. The Content Delivery Network offloads the static resources of your business website which includes JavaScript files, images, and CSS. Moreover, your primary server will have to manage less load and consequently will significantly provide better performance. It takes only seconds to load your webpage by using the CDN. Some of the popular CDNs are Amazon CloudFront, MaxCDN & CloudFlare. Anyhow, the cost of these services differs with respect to how much bandwidth your business site uses.

Install cache plugin

Installing a cache plugin to your WP business website enables your site to load faster. To achieve this, you can install WordPress Fastest cache, WordPress Super Cache or W3 Total Cache. The cache plugins proclaim static HTML files instead of dynamic files. It decreases server access for MySQL database access, static resources, a number of PHP requests and HTTP requests. Some additional caching features which include caching of feeds, Gzipping, minification, Content Delivery Network (CDN) support and so on. That’s how it helps in improving a site’s load time.

Empty Trash system

Every time a piece of content such as comment, post, page, media is deleted from the WordPress the deleted content is sent to trash system. From the trash system, the deleted content can be deleted or restored forever. It is a guard to your content which can be used to restore all the content is removed or deleted accidentally from the Content Management Systems(CMS). It is same as the recycle bin on your desktop or laptop computer.

Moreover, by default the WP deletes trash automatically after 30 days. The number of days can be adjusted by changing the wp-config.php file.

Add this if you want to reduce it to 8 days:

define ('EMPTY_TRASH_DAYS', 8);

To disable the trash system by using this wp-config.php file:

define ('EMPTY_TRASH_DAYS', 0);

Enable the Gzip Compression

Enable Gzip compression to compress your original website so this will be reduced in size and generally loads much faster than other websites. The Gzip compression can be enabled via Cpanel if your business website is laid on a shared server or enable Gzip by using the W3 Total Cache plugin. Another approach is to enable it from your .htaccess file by using the following code:

AddOutputFilterByType DEFLATE text/HTML text/plain text/XML text/CSS text/javascript application/javascript application/x-javascript

In addition, Gzip compression transfers your business website to the web browser at up to 70% of its original size. Moreover, the browser will decompress the web page and display it to the visitor.

Enable the Browser caching

The web browser caching if the caching is enabled, then it allows the web users to speed up the websites loading time by storing a cached copy of your site locally. This automatically decreases repeated calls to the web server and hence saves an audience from downloading the same file again. These files can have large size files on your site which rarely changes. These are Company Logo, CSS files, JavaScript files and so on.

Delete old revisions

The revisions are created each time you save your articles in WP. Moreover, an article which has 10 revisions will take 10 times space in your database than the actual article that was published. This will increase the size of your database. For this, you do not require to have 10s or more revisions of your old article that have been published already. Apart from, trash system these older revisions which include drafts, spams, post revisions, spams, trackbacks & Pingbacks can unnecessarily improve your database size. This is the reason, why it is required to often delete unwanted Pingbacks, spam comments, and trackbacks.

By default, the WP able to save the unlimited number of revisions, but you can restrict this by inserting the following code in your wp-config.php file:

define( 'WP_POST_REVISIONS', 3 );

To disable the post revision system fully, you can insert the following code to your wp-config.php file:

define( 'WP_POST_REVISIONS', false );

Replace the PHP code with the HTML code

If you are proficient in both HTML and PHP, then you can replace easily instances of PHP in your business website’s code with plain HTML. It is advisable to replace those which generally do not change like your website’s name, URL to your favorite and the theme’s stylesheet URL. Switching PHP to HTML is around 20 times faster than PHP.

In addition to this, there are few important tools used by WP experts to optimize the website:

Broken Link Checker

The Broken Link Checker tool helps you to fix and checking broken links for the best SEO practices. By using this tool, you can stay away from the risk of getting the website penalized. It examines your posts, web pages and other site content to spot missing images and broken links. This tool enables your business website more user-friendly by spotting broken links this helps you to fix those broken links, your users won’t need to see any inappropriate web pages before reaching their destination.

Longtail Pro

The Longtail Pro is an advanced tool than the Google Keyword Planner. It enables you to evaluate your keywords and also do other useful jobs like researching your competitors and testing position visibility. It leads you to get in-depth analysis from time-to-time because of its quick implementation for place all your marketing campaigns in one place. Today, the Longtail Pro is used by various successful online marketers.


The GTmetrix tool allows you to evaluate your WordPress website. It produces a report that will show you a full history of the site’s loading speeds and also a detailed report that indicates ways to enhance the performance of your business site. This tool has a video playback functionality that helps you to see where the loading speed snags take place.


This tool enables you to develop drag & drop lead capture forms and split test different versions of a form to analyze which one gives the best performance. It provides different form types to select from and also possess other cool features such as exit intent technology and built-in analytics to ensure that you are able to make the most out of every visitor to your business website gets.

Link Patrol

This Link Patrol is a paid plugin which enables you to track your outgoing links and allows you to clean up the outdated things effectively. It provides link reports and enables you to spammy links or delete broken easily. If you do not need to delete a link, then you can insert the "rel=nofollow" tag to ensure that the unnecessary links do not affect your search rankings.


A good web page faster loading speed gives your business website a good reputation over the Internet. It'll give a higher rank in searches and leave a strong impact on its users. The above points will help you to manage the performance and speed performance of your business website.

We've given the best possible methods those tips can help you to deal with those problems on your WP website. Hope that these points definitely help you in optimizing your WordPress business site. If you know any other methods rather than the above mentioned then you are free to share with us over the email.

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