Prepare for Google recommended HTTPS Website

Prepare for Google recommended HTTPS Website

Google has made an announced that the web browser Google Chrome will start marking HTTP sites as non-secure since October 2017. The Google Chrome will show "Not secure" warning on all HTTP websites in 2 scenarios: all HTTP web pages visited in Incognito mode and when a visitor enters data on an HTTP page. It is very clear to consider Google’s recommendation and this is the perfect time to get prepared in advance to move your website from HTTP to HTTPS.

Let’s understand the difference between HTTP and HTTPS for an obvious understanding to make a decision on switching a site from HTTP to HTTPS.

Why Google Wants All Website to Migrate from HTTP to HTTPS?

Security, Trust, and Creditability

The Hypertext Transfer Protocol Secure (HTTPS) is a web communication protocol, which protects the confidentiality & integrity of data between the user’s computer and websites.

Every visitor on web anticipates secure and private online experience, hence Google is encouraging the users to take HTTPS to protect the user’s connection to stings by offering safe, secure & better experience.

Simply, HTTPS enables a web browser or web app to connect to the business website. And also, Google provides a ranking of those sites that are using a secure connection.

As per reports, as of September 2017, 31.9 % of the top 10000 sites are using HTTPS.

Following are some of the benefits of moving a website from HTTP to HTTPS:

Clear Insights and Referral Web Traffic

Apart from a secure website & SEO benefits switching to HTTPS have some other advantages. A site gets referrer data as when web traffic passes to an HTTPS website then the secure referral information is protected, which is improbable to take place in case of an HTTP website.

Anyhow, a lot of people do not understand is that HTTPS to HTTP referral data is blocked in Google Analytics. So, you must be peculiar to know what happened to that data, it simply gets massed together with the direct web traffic.

Google Chrome Announcement

Google has announced in January 2017 that the version of Google Chrome 56 and higher are now marking HTTP website that transfer credit/debit cards and passwords as non-secure. With the upcoming Google Chrome 62 HTTP website will become a non-secure destination for visitors.

The Performance

Eventually, the performance of a perfectly optimized website over HTTPS will see speed advancement because of a new protocol called HTTP/2, which means they will be quicker than what they are now. The HTTP/2 needs HTTPS as of major web browsers’ support.

The performance enhancement includes many reasons like HTTP/2 expertise to support better parallelism, multiplexing, server push, HPACK compression with Huffman encoding and the ALPN extension.

Let’s inspect some important considerations for making the shift to secure site setup:

How to get prepared in advance for the HTTPS

Get Ready

Business wants to get ready before spending money on SSL(Secure Sockets Layer) Certificate and start implementing moving from HTTP to HTTPS. Do not plan to move your site in a sale season, it is not a good idea because it'll take some time and a website may face downtime.

It’s smart to expect downtime and you cannot afford this when the sales are at the peak. You can simply lose business as your site is down. Don’t expect our website will be up in a weekend as website shifting to HTTPS is time-consuming and it wants to be done once and all at the most suitable time.

It is knowledgeable to plan and get prepared during the off-season or off time of day and sales cycle.

Also, examine your hosting service provider can handle HTTPS site as in some hosting providers need some extra configuration. Before you invest money in hosting ensure it’s worth spending and your host is ready to adapt to your site.

Inform your teams: development team, sales team, marketing team and working on the website to communicate the same message to your audience.

Once you are ready for planning you can start the process of shifting links and setting up redirects, which will take time. Ensure to conclude this entire process at once as site downtime can be important for any type of business.

SSL Certificate

Buy an SSL(Secure Sockets Layer) certificate and it is a faster process. Most of the hosting service provider sells SSL(Secure Sockets Layer) Certificate. Usually, a standard SSL Certificate will cost you around $10 to $20. There is a difference between certificate.com and www.certificate.com and you cannot anticipate that a standard certificate will cover both, although the costly Wild Card will cover both.

A site may not need both for setup. But, if you are still feeling that your website may need a special certificate, then you must consult with proficient developers.

28.9% of the audience look for the green address bar in their web browser.

The SSL Certificate setup will make a business website show up with a green lock in the address bar, check it in the below image:

Configure Hosting with SSL Certificate

The task will contain generating keys from the seller and passing them into the control panel of your business site hosting provider. Be careful while executing the fields and always consult with the assistance team of your hosting partner.

Once the configuration part is done then a website will not be showing any warning messages about invalid certificates while seeing HTTPS web pages. Clear your cache to see the changes on a site after the setup or ask someone to check on these changes who have not visited your business website. You can always examine the implemented changes in incognito mode.

You can check if you have configured SSL Certificate using Chrome Security Panel and SSLTest.

You can consider the reasons to improve HTTPS by using IsTlsFastYet to enumerate which platforms support each feature.

77% of online visitors are worried about their data being hindered or misused online.

Change all website links to HTTPS

Get a better understanding of using relative links and not using hard-code links. This will play a role when you’ll change all your web pages to HTTPS. Also, the Content Management System (CMS) will save more time.

If a business using WordPress as a CMS, then switching from HTTP to HTTPS can be performed within a couple of ways. This can be done with the help of a free WordPress plugin or it can be done at the server level.

Server side 301 redirects (Consider HSTS)

A business can not risk losing valuable search right and it required to redirect all 301 from HTTP to HTTPS. By simply entering the below-mentioned code at the top of your .htaccess file in the root folder. Thoroughly test that a site is functioning well after the code is implemented and check that the request made to the site is redirected perfectly.

Anyhow, if a business needs to stay at the forefront of technology and won’t care about losing a few users, then it must redirect to HSTS (HTTP Strict Transport Security).

Above mentioned benefits have made it clear to shift a site from HTTP to HTTPS to get these advantages, let’s take a look at the below comparison table to know about the difference between HTTP and HTTPS:

HTTP HTTPS
HTTP stands for Hyper Text Transfer Protocol HTTPS = HTTP+SSL
Which were developed by Tim Burners-Lee Which was developed by Netscape Communications
Unsecured connection Secure connection
HTTP uses port no: 80 HTTPS uses port no: 443
No encryption method Uses encryption for secure transition
HTTP required no certification HTTPS required certification
It functions at "Application Layer" in OSI Model It functions at "Transport Layer" in OSI Model
HTTP URL starts with "http://" HTTPS URL starts with "https://"

Conclusion

All online businesses must move their business sites from HTTP to HTTPS to empower their websites secure for visitors. Moving a business website from HTTP to HTTPS will demand a professional’s assistance and it'll take some time. Anyhow, we are happy to help you with switching a site to HTTPS for secure connection & first-class user experience.

If you have queries or doubts about the blog then feel free to contact us, we are here to help you at any time.

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