Nowadays, online shopping via the eCommerce website has become a part everyone's life, as large eCommerce sites become the spotlight for providing the high-quality products at affordable prices. Surely you must have loved the way Amazon, Fabletics, Etsy and such other huge retail websites operate, and if you are an aspirant businessperson, you have already astonished whether you can be as successful as these eCommerce giants.
Given this, it is very mandatory to note that as the market increasingly becomes mobile, social, and visual it brings in a double benefit. On one hand, these development ways go as long in improving the customer experience. On the other hand, it shows a challenge for an entrepreneur who continually needs to live up to the expectations of clients, fired by the latest developments in the eCommerce sector.
Many of the top or big retailers would tell you, there are various features that need to be added to the eCommerce website for the purpose of making the site and business rock. Let us go for a short study of some of the exclusive tips.
This might feel a bit strange to you, but the truth is that the correct images play an important role in making an audience decide whether to become your customer or switch to a different site. You would also be amazed to know that many eCommerce sites do not have appealing images of their services or products.
It doesn't always suggest that you want a professional photographer who can provide you brilliant images, but the thing is that with a proper combination of common sense and skills, you can come up with the perfect photographs that are bound to provoke your potential audience.
As product images are concerned, think about presenting a high-level view of the product with a full-fledged close-up shot and various angular views, so that the audience can view the maximum possible portion of the product. Your clients would enjoy it well if the whole site photography has a persistent look and feel.
A number of eCommerce website owners simply fail to realize the frequency at which the search bar on their website is being used. When the visitor arrives at the website searching for some specific item and finds that the same is not available over the landing page, the most common tendency is to search for the item by typing in the requisite words or phrases within the search bar. Hence it is crucial to make the search bar the key focus of your website. This will help in keeping the users glued to the site, by tempting them to look around the site for more products and services.
Don't go for lengthy sign-up forms which will take few web pages or so prior to making the audience successfully get registered to your website. In the process of running an eCommerce website, it is not very important for you to know their address, mobile number, the type of profession they are in, and much more. The only thing is needed to get them started off is an e-mail address along with a password. In addition, it is also not wise to ignore the Call To Action(CTA) buttons since a properly designed CTA helps in improving the website usability. Make these Call To Action buttons stand out and get the attention of visitors.
The new models or version of the smartphones and other handheld devices continually improve the market, internet shoppers are increasingly done shopping via mobile. A recent study has disclosed that 64% of the mobile users consider using their mobile devices for online shopping. Given this situation, if you have a business website that is not compatible with mobile devices, it jumps to turn off the usual smartphone users.
For example, just think that you get an appealing e-mail newsletter over your mobile phone asking you to click and check out the new set of products/services. But as soon as you click on the provided link, you are directed to the desktop version of the website, therein scrolling becomes extremely hard as nothing is optimized as per the screen size of your mobile phone. Surely you would not like to take the pain of zooming, scrolling and taping just to make a single purchase. You would rather switch to any other website that is optimized well for the gadgets you are using.
It has been seen that mobile audience is more liable to go for faster decisions and immediate online purchases. Therefore, make sure that your eCommerce site scores high on mobile compatibility. This will give you a strong online storefront along with a host of happy customers.
Whether your online store deals in a wide array of products or simply have a specific category of product, the important thing is to provide a range of options to customers so that they have a huge option to select. This improves the probability of conversion to a huge extent. Let us see a few examples.
The website Cellularoutfitter.com focused on selling mobile phones emerges with a wide variety of wholesale smartphones along with accessories to make the potential customers choose from a number of brands. As per Google estimate, the website has 150,000 results, something that is obviously significant of the large inventory that the specialized website has.
Another example is Flipkart, which initially started as a bookseller and then multifarious into selling a wide range of goods starting from water bottles to curtains and hand tools.
The owners of Flipkart taken the same route as Amazon their former employer, which started off with books and then diverse into selling a range of apparels for men and women, kitchen items, along with home appliances and much more.
Thank to search engine giants such as Google, Bing, and Yahoo, we all aware by now that search engines make people find the required information by bringing up the most quality results that exactly match with their searches. The most efficient way to optimize an eCommerce website for search engines is to ensure that the structure of your site has great usability, there is the regular creation of blog content and the web pages are being correctly named with the inclusion of accurate keyword rich titles and descriptions that are good for the visitors and also the search engines.
For example, if you are dealing in ladies purse and handbags, your goal should be to rank your eComm website highly for keywords related to ladies purse & handbags in the search engine results. One of the most innovative things is to improve your search engine rank is to constantly build original and exciting content for your users. In this case, you might think of composing articles with regard to the latest trends in ladies purse and handbags, the different options available, how to choose the best one with respect to the wardrobe and personality, and much more. Such content creation improves search engine visibility and also teach the consumers regarding the topic and relevant keywords.
Even though the fan following depends mostly on the type of business you are in, social media plays a vital role in Search Engine Optimization(SEO) and also backlinks. But call to mind that inclusion of social media links within the site is a challenging task. You need to place them somewhere where they are not able to overshadow the web page. Anyhow, be careful not to hide them because the same will make them ineffective.
The A/B testing includes testing 2 diverse versions of one page to come at the features that your web audience find the most attractive. Test the landing pages of your site on a normal basis, along with the home page and also various other features to know the items that your website users are clicking on. This will also make you know the factors that are causing more conversions and those that are repulsing users from passing via the sales funnel.
Begin by calculating one variable at a time, as you keep everything else fully stable for deciding the actionable difference that remains between the variables. After determining the features that need testing, define the goals that would be a success in this particular testing process. You may test Click Through Rates(CTR) or conversions during A/B testing, but ensure to be fixed on one measure for a successful decision.
To give beneficial service, every eCommerce site must have proper personal information security along with content management. In other words, your customers should feel confident about purchasing products/service at your eCommerce website. Therefore, you must guarantee them that your website is a reliable one integrating feature for protection of privacy. In order to provide improved e-shopping security and provoke clients trust, you may attain a trusted certificate like Hacker or VeriSign.
Other ways of developing an efficient shopping cart include recommending related items that save the client’s time and process, display taxes clearly, discounts available and shipping charges, so that clients are not annoyed by any hidden charges.
For a retailer, a properly functioning eCommerce site can prove to be the gateway to big sales and a rising bottom line. By using these tips, you can make sure that your eCommerce website has all the required features that would attract the clients and also engage them to search for more.
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