Search engine optimization(SEO) is not the only the field of Internet marketer/campaign. The website designing and its implementation also make an impact on search engine results. Being developers and designers, it is crucial for us to take a step back and evaluate our work. It is not only enough for the sites we have created just to look appealing. They should be capable to offer what the visitors needs and produce revenues for our customers. You never place the mobile-friendly test as the final stage of your web design. Make sure to include it in the web design & development.
Are you trying to make considerable efforts to keep everything simple and easy for mobile audiences?
To make it easier, you can examine the top questions you should ask to know and understand the measure to which your website is mobile friendly.
Mobile devices are available in various sizes and resolutions. Smart devices are also available to users in the extent of smartphones with 5" screens to tablets with 8" screens and further. At first, you should examine if the display of your site is exactly across all the gadgets. To achieve this, you can make use of the following:
The space available on the mobile device screen is less than a desktop or laptop computers. The main input mode is touch. It is difficult to enter data into forms when you've to try to tap it out on a virtual keyboard with small keys. This factor makes the user interaction distinctly that of a desktop. You want to make it easy for the audience to interact with your website on a smartphone or tablets. You should consider simple things like using a font size that is readable on small screens or providing users the option to call with just a single click. All these will add to offering an improved user experience(UX).
Enhancing user engagement and revenue is the very important goal of any business website. To attain this, you must have easily visible and actionable Call-To-Action(CTA) placed knowingly on your site. The CTA, which is designed to be technically placed at the top-right of your home page can probably re-position to screen 5" on a mobile device. There is a chance that it doesn't resize properly, which can affect the crucial input fields to disappear. Make sure to re-check your CTA’s position, appearance, and layout of the handheld devices like smartphones & tablets.
It is quite usual for business websites to have menus that were 3 and even 4 levels deep as this would show how much you offer. Many sites even now have this design. Many people don't quite like the idea of having a neat and simple site with orderly navigation. You must understand that on a mobile device this is a requirement. Mobile websites usually have a menu in the form of an icon at the top of the device screen which expands when tapped. The most audience doesn't have the time or patience for many taps or scroll through the different options. It is good to have short menus for mobile gadgets.
For a visitor who has gone many levels deep into the blog posts or web page hierarchy or products in e-commerce site or apps in Google play/ app store, how simple is it for them go back to the home page? In this Google study, users thought that they can go to the home page by clicking on the website logo but they get annoyed when it didn't work. They can tap open the menu and then tap on "Home", but why should they put extra efforts? Why make the users use 2 taps when 1 is enough? By linking your site logo to the home page can prevent irritation among visitors and also save taps. This also helps to free some space in your menu.
You need to make it easy and simple for the mobile audience to get what they want exactly. Apply "smart-search" features like auto-complete & auto-correction. When you insert specific filters specifically for e-commerce websites, it makes it simple for the audience to identify appropriate products quickly.
Only some audience, such as virtual keyboards, filling out forms on small. Try to keep forms for mobile gadgets as simple as possible. Fill in default fields to make it simple for visitors and keep auto-complete available. For all types of field, use the simplest and most appropriate input method. For example, with dates, you can make use of the pop-up calendar where the audience is allowed to tap on a date rather than make them type it in DD/MM/YYYY format.
When touching device screens have first released the option to pinch and the zoom was very famous but now this is not the case. Today mobile audience need instant access. They don't want the bother to pinch and zoom your web page for basic details. You should make sure to keep the font large enough so that it can be readable on a small screen. This is totally opposite of product images. Visitors want the features to zoom in and see the product at a more granular level. You should keep the balance between image size and image quality.
Google can recognize 3 diverse structures for mobile devices:
Few types of contents, such as videos may not be playable on all mobile gadgets. For example, Flash doesn't work on many mobile devices and it is the same for video formats that not supported. If your web content that doesn't play, it can be really annoying for mobile audience and doesn't serve the objective. Rather than it could be a better option to stick to HTML5 tags for all AV content.
If you handle various URLs for mobile v/s desktop, then anytime clients access your desktop web page from a mobile device, you'll have to establish a redirect to the suitable mobile web page. Don't redirect all desktop access to the mobile homepage as this is what the audience needs and this is alike for mobile to desktop. You should make sure to link to the appropriate page. Don't link or redirect all web pages back to the desktop homepage.
There is a various mobile audience who are not comfortable performing complex tasks. For some, which includes the ones that want delicate details to be entered on mobile gadgets. Desktop or laptop computers still have a better security than mobile gadgets. The better option is to offer a "click-to-call" button which enables simple and easy for the audience to complete the transaction. Another way to do this is to enable the audience to put back the interaction to some other gadgets. For example, users who browse via a job site may like if the website has an option to e-mail a list of related jobs to them.
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