Use Responsive Web Design to Increase Conversions

Use Responsive Web Design to Increase Conversions

For the site to be responsive, design & development should be kept in Concord and the website must be developed into a method that it responds to visitor’s behavior and environment depending on screen size, resolution, and platform.

Following are some assured, tips that will help you develop a responsive web design easily.

Use a mobile first approach

With the industry turning faster to everything that is a touch away from a click away, it is crucial to have a mobile-first approach to your web design. Smartphones and Tablets have accounted for 51.3% of internet usage worldwide, compared to 48.7% by Desktop and Mobile Commerce will make up for 45% of Total E-Commerce.

Touch Enabled Web Design

A touch-enabled web design is in sync with the mobile first approach and it enables navigation via mobile easy for the users. A touch-enabled web design means designing of buttons/icons in a method that they can be easily clicked on smaller screens, use small animation around arrows that point towards any type of navigation on the web page.

Use a Design Prototyping Software

A design prototyping software is used to ease out the back and forth process between designer & client and check the responsiveness and interactivity of the web design. This will offer different features such as tracks of changes done, real-time presentation and people who viewed the design, ability to use a hotspot to give feedback on a specific section in the web design.

Use a ready-made framework - Bootstrap

Bootstrap is a ready-made framework that offers a lot of easy components that are very important for efficient and effective sites. It works great on the gadgets such as desktop, tablet, and smartphone. Bootstrap offers codes in plenty and that saves you from the effort and time used in setting up the grid, establishing breakpoints, content layout, and much more.

Google’s Resizer

The Google’s Resizer tool will provide you a clear picture of how your business site will respond to different breakpoints across a wide variety of devices. This is a must-have tool as knowing all the breakpoints will give the freedom to modify the web design as per the requirement and in a way that it remains fit for a smartphone, desktop, laptop, and tablet.

Responsive Typography

The Responsive Typography is the crucial add-on for an interactive web design. For a responsive typography, you must check the line spacing on various devices and select the fonts that go with the tone of the site. The font size and format must be such that they do not look disorderly and tied by the tails when the web page is rendered in devices with smaller screens.

Media Queries

The Media Queries are a CSS3 module that enables content to adapt to conditions such as screen resolution. This has turned into a W3C(World Wide Web Consortium) recommended standards from June 2012. The Media Queries allow you to choose the design, layout width in various devices. It would be best to decide 3 media queries for smartphones, tablets, and desktops web design.

Fluid Grids

Based on the percentage the maximum layout size is decided for fluid grids and then the layout is split into different columns where each element is designed with proportional height and width. At any time the screen size changes, then the layout automatically adapts itself to the heights and widths specified by the screen size. Moreover, Fluid Grids do not need many adjustments.


Innovation is unquestionably important when it comes to designing an appealing website. But it should not come at the cost of a cluttered navigation menu that confuses the audience because after reaching a company’s site through a referral link, 50% of the users will use the navigation menu to orient themselves. Navigation must be simple and easy with all the visitor needs being in a three-click radius.

Look and feel of your website

If the content or the layout is more unattractive then 38% of people will stop engaging with a website. The look and feel of the business site, i.e. everything from the pictures to the typography must go with the tone of your site with flickers of innovation every now and then. Visitors will leave a site if it makes them the feeling of a corporate industry.

Content Overloading

The content overloading can kill the look of the business site. When you write content for the site, ensure that the content is structured in a way that only the mandatory information about anything and everything that will be useful and relevant to the visitors is present in a simple and clear manner under the needed headlines so that audience does not get the feeling irritation or bored.

Image Quality v/s Download Speed

If images won’t load or take too long to load then 39% of people will stop engaging with a website. But then what is the point of poor-quality pictures that load quicker? Incorporating Google AMP will provide your site an improved SERP along with maintaining the image quality when the web page loads faster. Google AMP is now recommended by Facebook too.


The Flexbox is useful when it comes to material design as it'll assemble the elements of the site on its own when that site is opened in gadgets with various screen sizes and resolution. The Flexbox sizes will either increase and make space or will decrease and use the extra space for the elements to be shown within the compelled space.

Arising Framework - Material Design

The Material Design framework is accepted by many brands such as WhatsApp, Jet Radar, etc. as the delicate relationship that is created between the website elements and the real world. Material Design improves a feeling of reality and lively to the website, which is crucial because out of all the reasons for rejecting or leaving a website, 94% were design related.

Hence, creating a responsive site is time-saving and the most sensible idea to not only create an attractive website, but also enhance the conversions by using the above-mentioned tips.

The above-mentioned points are those we know to be the best in implementing responsive web design and if you have any other useful tips, then you can use that for your website development.

If you have queries or doubts about the blog then feel free to contact us, we are here to help you at any time.

Contact Us


Contact Us